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Digital Insights | Sage eCommerce |

Canonical Tags in eCommerce

Today we have a funky little concept for you that has become a critical part of the eCommerce world in the last couple of decades – canonical tags. Now although this would usually fall under the domain of a SEO specialist, canonical tags needs to be thought out well and hence require someone who knows … Continue reading “Canonical Tags in eCommerce” ... Read More

Why You Need A Loyalty Program

Did you know that repeat customers spend 67% more than new customers? Yet, majority of businesses allocate most of their budget trying to acquire new customers rather than retaining their existent customers. If we told you that we had a way where you could maximize your revenue and build a strong community of loyal brand … Continue reading “Why You Need A Loyalty Program” ... Read More

How to Get More Customer Reviews

Why are customer reviews important? Customer reviews are critical. 92% of consumers read online reviews and 80% trust reviews as much as personal recommendations. Needless to say, a high percentage of your customers depend on product reviews to help them with buying decisions. More importantly, a high percentage of your prospects expect to see customer reviews … Continue reading “How to Get More Customer Reviews” ... Read More

GDPR and eCommerce: What you need to know

On May 25th 2018, a new law gets introduced – the General Data Protection Regulation (GDPR). This affects the handling of data pertaining to everything from medical records, online activity and financial records, for all European customers. It applies to all businesses that provide products or services in Europe. For companies that are not GDPR … Continue reading “GDPR and eCommerce: What you need to know” ... Read More

How to Use Pop-Ups

Raise your hand if you hate pop-ups. No, don’t worry. We raised our hands as well. We are pretty sure the majority of our readers did. While most people find pop-ups annoying, you would be surprised to know – Pop-ups work. In fact, they work really well! Welcome to this week’s #TipThursday: a deep dive … Continue reading “How to Use Pop-Ups” ... Read More

Should You Use CAPTCHA?

  As more and more businesses enter the digital era, it has become increasingly important to find a way to keep spam traffic and bots out! For this reason, in the early 2000s, engineers at Carnegie Mellon came up with a clever way to get rid of bots: CAPTCHAs! Recognize this? *Bonus points if you … Continue reading “Should You Use CAPTCHA?” ... Read More

5 Ways to Improve Your Contact Us Page

The ultimate job of a website is to get you leads. So today, we thought we would talk about how to increase your visitor-to-lead conversion ratio! In most online scenarios, the last opportunity to convert a visitor to a lead is the ‘Contact Us’ page. If your visitor has navigated to the ‘Contact Us’ page, … Continue reading “5 Ways to Improve Your Contact Us Page” ... Read More

What are Backorders?

What are Backorders? Backorders are a great way to sell products when you are out of stock. When you enable the ‘backorder’ feature, it allows your customers to place an order for a product that is temporarily out of stock. Once the stock is in, the order is then fulfilled! Here are two benefits of … Continue reading “What are Backorders?” ... Read More

XM Team Spotlight: Paul Stacey

Introducing XM Team Spotlights! Learn about the faces behind the Sage eCommerce platform in our monthly Team Spotlights. We will be meeting each and every team member at XM and we are excited for you to get to know them a little bit better! This month, we will be meeting Paul Stacey! Paul Stacey Director … Continue reading “XM Team Spotlight: Paul Stacey” ... Read More

A Guide to Product Image Optimization

Product Image Optimization 17.93% of consumers consider visual appearance to be the key deciding factor in a purchasing decision and 78% of online shoppers want more images from eCommerce sites. 1) At least 3 images Our first tip is to have at-least three images for every product on your eCommerce site, taken from different viewing … Continue reading “A Guide to Product Image Optimization” ... Read More

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